At Upright, we want to be the most comprehensive platform for anyone investing in residential real estate.
As part of this ambition, two years ago we acquired FlipperForce, a web-based software solution that offers real estate entrepreneurs analysis, project management, and financial tracking tools, all in one place. It’s a powerful suite of products, which we wholly incorporated into our platform as Upright Tools, last year.
After listening to feedback from our prospective and current customers, it is clear that these solutions are valuable for those actively investing in real estate. However, we have found that users derive the most value from these tools when they are situated as a standalone product and web experience. We are therefore removing the Tools product suite from the Upright platform effect Tuesday, February 20.
Tools users will still be able to access the product, using the same log-in details, via FlipperForce.com
All of our other customers will see that we have listened to their valuable feedback, and will enjoy a more streamlined experience when using Upright.
Moving forward, we are excited to focus our energies on delivering the best possible experience for those investing through our platform. That is why we are here.