--- title: The IMN Single-Family Rental Forum description: Read up on the highlights from the 8th Annual IMN Single-Family Rental Forum. image: https://learn.upright.us/hubfs/sfr-1.jpg --- [![Upright Real Estate Investment](https://learn.upright.us/hs-fs/hubfs/Upright_RGB_PrimaryLogo-2.png?width=175&height=42&name=Upright_RGB_PrimaryLogo-2.png "Upright Real Estate Investment")](https://upright.us/) [![Return Home >](https://no-cache.hubspot.com/cta/default/2129804/90add894-e0b2-4f0c-bc22-7c5b348dd1d7.png)](https://cta-redirect.hubspot.com/cta/redirect/2129804/90add894-e0b2-4f0c-bc22-7c5b348dd1d7) [Back to the Blog](https://learn.upright.us/real-estate-investing-blog) # The IMN Single-Family Rental Forum December 19, 2019 | By [Upright](https://learn.upright.us/real-estate-investing-blog/author/upright) ![sfr](https://learn.upright.us/hs-fs/hubfs/sfr.jpg?width=332&name=sfr.jpg) At the 8th Annual IMN Single-Family Rental (SFR) Forum in Scottsdale, Arizona, key real estate figures from all over the United States came to discuss all the new happenings in the single-family rental investment world. From multiple panels, roundtables throughout the day, and even the happy hours, the conference provided useful content to allow attendees to generate new ideas for real estate investing in 2020. One major topic was the future of the economy and real estate. Our CEO Matt Rodak moderated a panel discussion about the risk of another recession happening and the future of the economy. One takeaway is that many experts do not believe this next recession will hit the real estate market as hard as the previous one did. One panel member, Greg Rand from Renters Warehouse, said, “I think it’s very important to separate a general recession in the economy with a housing downturn.” Even if we do hit a recession in these next coming years, it is believed that it will not necessarily affect the housing market like the last recession did. Along with that, the panel also brought up the misconception that millennials do not want to be homeowners. Mike Tamulevich from Marketplace Homes discussed how affordability and student debt are often factors in [choosing to rent instead](https://www.forbes.com/sites/teresaghilarducci/2019/11/30/six-reasons-renting-can-be-smarter-than-buying/#6be26c2c1a0c). The panel then wrapped up with common myths that are overheard in the housing market today. One of the myths discussed was, “If you build it, they’ll buy it.” Another panel member mentioned how quality construction is still important and that the millennial generation is very particular in what they want, especially in terms of location and amenities. The product has to be the right fit for the market you are serving.  From networking throughout the conference floor to gaining valuable leads, the conference was a valuable takeaway for those seeking exposure in SFR. We’re looking forward to applying some of the learnings at the conference to our own lending programs at Fund That Flip.   **Ready to get funded? 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Investors should not rely on forward-looking statements because such statements are inherently uncertain and involve risks. No returns are guaranteed and these types of investments involve a high degree of risk.   Neither the Securities and Exchange Commission (SEC) nor any federal or state securities commission, or any other regulatory authority has recommended or approved of the investment or the accuracy or inaccuracy of any of the information or materials provided by or through the website. Direct and indirect purchase of real estate property involves significant risks, including, but not limited to risk related to sale of land, market and industry risks, and risks specific to a given property. Investments are not bank deposits, are not insured by the FDIC or by any other Federal Government Agency, are not guaranteed by Fund That Flip, Inc. dba Upright, and may lose value.   Fund That Flip, Inc. dba Upright does not make investment recommendations and this message should not be construed as such. This message is not an offer to sell or the solicitation of an offer to buy any security, which can only be made through official offering documents that contain important information about risks, fees, and expenses. Any investment information contained herein has been secured from sources Fund That Flip, Inc. dba Upright believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefor. We recommend that you consult with a financial advisor, attorney, accountant, and any other professional who can help you to understand and assess the risks associated with any investment opportunity. If and when Fund That Flip, Inc. dba Upright is able to make investment opportunities available, only accredited investors who submit required verification will be able to invest.     **© Fund That Flip, Inc. dba Upright, 2024  | [Privacy Policy](https://www.upright.us/legal?tab=privacy-policy) | [General](https://www.upright.us/legal?tab=terms)[Terms of Service](https://www.upright.us/legal?tab=terms) [|](https://www.fundthatflip.com/terms-of-service) [Investment Terms of Service](https://www.upright.us/legal?tab=investment-tos)**     ![](https://www.facebook.com/tr?id=1484345195216823&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Upright", "url" : "https://learn.upright.us/real-estate-investing-blog/author/upright" }, "dateModified" : "2022-10-28T13:07:13.637Z", "datePublished" : "2019-12-19T13:30:00.000Z", "headline" : "The IMN Single-Family Rental Forum", "image" : [ "https://learn.upright.us/hubfs/sfr-1.jpg" ], "mainEntityOfPage" : { "@id" : "https://learn.upright.us/real-estate-investing-blog/single-family-rental-forum", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://learn.upright.us/hubfs/Upright_RGB_PrimaryLogo-1.png" }, "name" : "Upright" } } ```