---
title: A Message from our CEO
description: A message from our CEO, Matt Rodak, on recent restructuring changes to the business.
image: https://learn.upright.us/hubfs/BlogPreview_Generic2_StackOnStackCharcoal.jpg
---

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# A Message from our CEO

 December 01, 2023 |

 By [Matt Rodak, CEO and Founder](https://learn.upright.us/real-estate-investing-blog/author/matt-rodak)

Earlier this week, we made the difficult decision to restructure the company due to the challenges faced across the real estate industry. Our business is built on the incredible talent and hard work of our people, and we unfortunately had to let go of some valued teammates.  While other overhead reductions are also being implemented, we believe resizing the team to meet the current moment was the best decision for all of our constituents. 

Prior to the change in interest rates that began last year, we achieved profitability for thirteen consecutive months. While this was an incredibly difficult decision, we believe it will enable us to get back to profitability in the very near term. We are committed to getting through this moment and coming out the other side stronger than ever. We are dedicated to being a long-term partner for our active investors who are restoring communities and delivering houses for families to call their homes. We are committed to delivering our investors fair risk-adjusted returns that produce consistent cash flow. We are unwavering in these commitments to our team and our partners, which is why we made this difficult decision.

We appreciate your continued trust.

Matt Rodak  
CEO, Upright

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**[Upright](https://www.upright.us/)**  
**1300 E. 9th Street, Ste. 800, Cleveland, OH 44114  
Real Estate Investment

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Past performance is not indicative of future performance. Investors should not rely on forward-looking statements because such statements are inherently uncertain and involve risks. No returns are guaranteed and these types of investments involve a high degree of risk.

 

Neither the Securities and Exchange Commission (SEC) nor any federal or state securities commission, or any other regulatory authority has recommended or approved of the investment or the accuracy or inaccuracy of any of the information or materials provided by or through the website. Direct and indirect purchase of real estate property involves significant risks, including, but not limited to risk related to sale of land, market and industry risks, and risks specific to a given property. Investments are not bank deposits, are not insured by the FDIC or by any other Federal Government Agency, are not guaranteed by Fund That Flip, Inc. dba Upright, and may lose value.

 

Fund That Flip, Inc. dba Upright does not make investment recommendations and this message should not be construed as such. This message is not an offer to sell or the solicitation of an offer to buy any security, which can only be made through official offering documents that contain important information about risks, fees, and expenses. Any investment information contained herein has been secured from sources Fund That Flip, Inc. dba Upright believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefor. We recommend that you consult with a financial advisor, attorney, accountant, and any other professional who can help you to understand and assess the risks associated with any investment opportunity. If and when Fund That Flip, Inc. dba Upright is able to make investment opportunities available, only accredited investors who submit required verification will be able to invest.

 

 

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